{"id":26054817,"date":"2026-03-28T11:06:21","date_gmt":"2026-03-28T09:06:21","guid":{"rendered":"https:\/\/shop.opsystems.bg\/?post_type=product&#038;p=26054817"},"modified":"2026-05-25T16:48:47","modified_gmt":"2026-05-25T13:48:47","slug":"%d0%bf%d1%80%d0%be%d1%84%d0%b5%d1%81%d0%b8%d0%be%d0%bd%d0%b0%d0%bb%d0%b5%d0%bd-%d0%b4%d0%b8%d1%81%d0%bf%d0%bb%d0%b5%d0%b9-sony-bravia-fw-55bz40p","status":"publish","type":"product","link":"https:\/\/shop.opsystems.bg\/en\/product\/%d0%bf%d1%80%d0%be%d1%84%d0%b5%d1%81%d0%b8%d0%be%d0%bd%d0%b0%d0%bb%d0%b5%d0%bd-%d0%b4%d0%b8%d1%81%d0%bf%d0%bb%d0%b5%d0%b9-sony-bravia-fw-55bz40p\/","title":{"rendered":"Professional display SONY Bravia FW-55BZ40P"},"content":{"rendered":"<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Sony Bravia FW-55BZ40P - 55\u2033 4K HDR | Professional Display with Deep Black Non-Glare Premium and 700 nit Brightness for Corporate and Retail Environments<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Sony Bravia FW-55BZ40P<\/strong> combines stunning 4K HDR image quality with high reliability and greater energy efficiency. It is designed for demanding corporate, commercial and education environments. Unique technology <strong>Deep Black Non-Glare Premium<\/strong> and protection <strong>IP5X<\/strong> make it the right choice for any professional installation.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">An image that stops the eye<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The display offers a very high brightness of <strong>700 rivet<\/strong> for bold and impactful looks. Content is clearly visible even in strong lighting. The wide viewing angle ensures that everyone in the room sees the same quality.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The unique technology <strong>Deep Black Non-Glare Premium<\/strong> combines high-quality anti-glare coating with advanced contrast processing from the XR processor. Glare is minimized. Black shades are deep and rich. The result is an image with exceptional depth and vibrancy.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Sony XR Processor - AI image processing<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The powerful <strong>XR Processor<\/strong> simultaneously analyzes color, contrast, resolution, focal points, depth and motion.  This provides rich and realistic visions without artificial-looking enhancement. Lower resolution content is automatically upscaled to near 4K quality. Details are crisp and natural.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Two new digital signature modes - <strong>Signage Standard<\/strong> \u0438 <strong>Signage Dynamic<\/strong> - use the full power of the XR processor. Choose the mode that's right for your environment.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">24\/7 reliability and IP5X protection<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>FW-55BZ40P<\/strong> is designed for trouble-free operation <strong>24 hours, 7 days a week<\/strong> in demanding corporate and commercial environments. The redesigned chassis meets the standard <strong>IP5X<\/strong> for dust protection. The device is tested under vibration, temperature fluctuations and high humidity. Long-term reliability is guaranteed.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Easy installation and management<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Centrally positioned <strong>VESA openings<\/strong> allow horizontal or vertical mounting. Narrow and uniform frames on all sides contribute to an elegant and contemporary look. Side connectors provide easy access when installed in portrait orientation.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Pro Mode<\/strong> makes it easy to manage and customize the display for corporate or commercial needs. When a laptop or HDMI device is connected, the display automatically turns on and selects the correct input. <strong>One-Step Setting<\/strong> Instantly apply optimized settings for Signage or Meeting Room mode.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Cloud control and digital signage without set-top box<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Embedded <strong>SoC (System on Chip)<\/strong> enables intelligent digital signage without the need for an external media player.  Installation is simplified. Reliability is higher. <strong>Real-Time Clock<\/strong> supports content graphics even when the display is off.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Zero touch provisioning<\/strong> reduces time and effort in large-scale multi-screen installations. Tilt and temperature sensors transmit data to third-party control systems via API. Remote control support gives complete control over cloud-based setup and maintenance.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Wireless content sharing<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Apple AirPlay<\/strong> support enables easy wireless mirroring of content from mobile devices. No cables. No additional adapters. Meetings start faster.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Sustainability and energy efficiency<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Energy consumption is reduced by up to <strong>31%<\/strong> compared to previous models. The new optical system and AI backlight control from the XR processor are key to this achievement. <strong>Power Saving Mode<\/strong> further limits consumption in continuous operation.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>SORPLAS<\/strong> - Sony's unique recycled plastic material - makes up to <strong>43%<\/strong> of all plastic parts. The display is manufactured exclusively with components from certified <strong>Sony Green Partners<\/strong>. Certificates <strong>ENERGY STAR<\/strong> \u0438 <strong>EPEAT<\/strong> confirm commitment to environmental responsibility.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Pros - Why is the Sony Bravia FW-55BZ40P the right choice?<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Deep Black Non-Glare Premium - unique technology<\/strong> The combination of anti-glare coating and XR contrast treatment is exclusive to the BZ40P series. The result is an image with deep blacks and vibrant colors even under bright lighting.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>700 nit brightness for any environment<\/strong> The content is clearly visible in brightly lit sales halls, conference rooms and educational spaces. Without compromising visibility.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>IP5X dust protection<\/strong> Redesigned chassis resists dust in challenging environments. Reliability does not suffer even with long-term use.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Up to 31% lower power consumption<\/strong> Significantly lower electricity costs for 24\/7 operation. Real savings in large-scale corporate installations.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Digital signal without set-top box<\/strong> The embedded SoC eliminates the need for additional hardware. Simpler installation, fewer points of failure, lower cost of ownership.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Zero Touch Provisioning for large-scale installations<\/strong> Fast and automated deployment of multiple displays. Ideal for enterprise IT departments with large numbers of devices.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Apple AirPlay support<\/strong> Wireless sharing from iPhone, iPad and Mac without cables or adapters. Meetings start instantly.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>43% SORPLAS recycled plastic<\/strong> ENERGY STAR and EPEAT certifications plus Sony Green Partner manufacturing - full corporate ESG compliance.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<blockquote class=\"ml-2 border-l-4 border-border-300\/10 pl-4 text-text-300\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><em>The Sony Bravia FW-55BZ40P is the premium choice for organizations demanding 4K HDR visual excellence, 24\/7 reliability and a low total cost of ownership - in one sleek and durable 55-inch display.<\/em><\/p>\n<p>Our <strong><a href=\"https:\/\/www.opsystems.bg\/project_category\/korporativni\/\">Corporate projects.<\/a><\/strong><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p><span style=\"color: #ff0000;\">\u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0434\u0438\u0441\u043f\u043b\u0435\u0439 24\/7. NEW 2026<\/span><\/p>","protected":false},"featured_media":26054818,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"product_brand":[],"product_cat":[18,727,720],"product_tag":[],"class_list":["post-26054817","product","type-product","status-publish","has-post-thumbnail","product_cat-proav","product_cat-displei","product_cat-profesionalni-displei","pa_-led","pa_---41--55","yith_product_brand-sony","first","instock","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Bravia FW-55BZ40P \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0434\u0438\u0441\u043f\u043b\u0435\u0439 - OP Systems Shop<\/title>\n<meta name=\"description\" content=\"Sony Bravia FW-55BZ40P \u2014 55&quot; 4K HDR \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0434\u0438\u0441\u043f\u043b\u0435\u0439 \u0441 700 nit, Deep Black Non-Glare Premium, IP5X \u0438 24\/7 \u043d\u0430\u0434\u0435\u0436\u0434\u043d\u043e\u0441\u0442. \u0418\u0434\u0435\u0430\u043b\u0435\u043d \u0437\u0430 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u0438 retail \u0441\u0440\u0435\u0434\u0438.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.opsystems.bg\/en\/product\/\u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d-\u0434\u0438\u0441\u043f\u043b\u0435\u0439-sony-bravia-fw-55bz40p\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Bravia FW-55BZ40P \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0434\u0438\u0441\u043f\u043b\u0435\u0439 - 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