{"id":26054835,"date":"2026-03-28T15:52:47","date_gmt":"2026-03-28T13:52:47","guid":{"rendered":"https:\/\/shop.opsystems.bg\/?post_type=product&#038;p=26054835"},"modified":"2026-05-25T16:44:25","modified_gmt":"2026-05-25T13:44:25","slug":"%d0%bf%d1%80%d0%be%d1%84%d0%b5%d1%81%d0%b8%d0%be%d0%bd%d0%b0%d0%bb%d0%b5%d0%bd-%d0%b4%d0%b8%d1%81%d0%bf%d0%bb%d0%b5%d0%b9-sony-bravia-fw-85bz40p","status":"publish","type":"product","link":"https:\/\/shop.opsystems.bg\/en\/product\/%d0%bf%d1%80%d0%be%d1%84%d0%b5%d1%81%d0%b8%d0%be%d0%bd%d0%b0%d0%bb%d0%b5%d0%bd-%d0%b4%d0%b8%d1%81%d0%bf%d0%bb%d0%b5%d0%b9-sony-bravia-fw-85bz40p\/","title":{"rendered":"Professional display SONY Bravia FW-85BZ40P"},"content":{"rendered":"<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Sony Bravia FW-85BZ40P - 85\u2033 4K HDR | The Flagship Professional Deep Black Non-Glare Premium Display for the Most Demanding Enterprise Installations<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Sony Bravia FW-85BZ40P<\/strong> is the absolute highlight of the BZ40P series. At <strong>85 inches<\/strong> he doesn't just occupy the wall - he turns it into an experience. The most representative corporate boardrooms, flagship retail spaces and command centers of organizations for whom visual excellence is a strategic priority find in the FW-85BZ40P their ideal partner. <strong>4K HDR<\/strong> \u0441 <strong>700 rivet<\/strong>, the unique <strong>Deep Black Non-Glare Premium<\/strong> \u0438 <strong>IP5X<\/strong> dustproof - all in readiness for <strong>24\/7<\/strong> continuous operation.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">85 inches - the absolute visual statement<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">At 85 inches, the display is not just a screen. It is an architectural element. It defines the space. The boardrooms of Fortune 500 companies, the flagship showrooms of premium brands, and the command centers of critical infrastructure all demand this exact level of presence. The FW-85BZ40P delivers it. Content is clearly visible from anywhere in the room. Details are legible from a distance. The impact is immediate and undeniable.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The unified design concept with <strong>BZ40P, BZ35P and BZ30P<\/strong> series allows harmonious integration with smaller sizes. The video walls look balanced and monolithic.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Deep Black Non-Glare Premium - flagship technology on a flagship screen<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">At 85 inches, the image quality is under a magnifying glass. The FW-85BZ40P stands the test. The unique <strong>Deep Black Non-Glare Premium<\/strong> technology combines a high quality anti-glare coating with advanced contrast processing from <strong>Sony XR Processor<\/strong>. Glare is eliminated. Black tones are deep and rich. Colours are vibrant and precise. At 85 inches, every shade is noticeable. Every detail matters.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Sony XR Processor - AI processing for every square inch<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>XR Processor<\/strong> is designed for just such challenges. At 85 inches, each image area receives individual analysis. Color, contrast, resolution, focal points, depth and motion are evaluated simultaneously and independently. The result is a consistent and realistic image from one end of the screen to the other. Lower resolution content is automatically upscaled to near 4K. At 85 inches, the difference is obvious.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Modes <strong>Signage Standard<\/strong> \u0438 <strong>Signage Dynamic<\/strong> are optimized for specific environments. Choice is an action.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Flagship-level installation - precise and flexible<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Mounting an 85-inch display is a major project. The FW-85BZ40P makes it as easy as possible. The centrally positioned <strong>VESA openings<\/strong> support horizontal and vertical mounting. Narrow and uniform frames on all sides provide an elegant and monolithic appearance. The slimline chassis integrates effortlessly into the most representative corporate interiors.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Pro Mode<\/strong> gives full control over the display functions. Physical buttons and inputs can be locked to public spaces. <strong>One-Step Setting<\/strong> applies optimized settings instantly. When an HDMI device is connected, the display turns on automatically.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Flagship Signature - without compromising reliability<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">At 85 inches every technical problem is visible. FW-85BZ40P prevents it. The built-in <strong>SoC (System on Chip)<\/strong> eliminates the need for an external media player. Less equipment means fewer points of failure. <strong>Real-Time Clock<\/strong> supports content graphics when the display is off. Management is continuous and autonomous.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Zero Touch Provisioning<\/strong> automates deployment in large-scale installations. Cloud management gives full remote control. Tilt and temperature sensors integrate data with third-party systems via API.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">IP5X and 24\/7 - reliability without compromise<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">At 85 inches, reliability is not an option. It is a requirement. <strong>IP5X<\/strong> certified chassis resists dust in all conditions. Vibration, temperature extremes and humidity tests have been successfully passed. The FW-85BZ40P is designed to operate <strong>24 hours, 7 days a week<\/strong>, without interruption. Business continues. So does the display.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Apple AirPlay - 85 inches of wireless content<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Apple AirPlay<\/strong> support makes the FW-85BZ40P a powerful wireless sharing platform. iPhone, iPad and Mac mirror content without cables and adapters. At 85 inches, presentations are impactful. Data is legible. Meetings are efficient.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Energy efficiency - critical in flagship format<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">With an 85-inch display in 24\/7 mode, power consumption is the leading operational cost. The FW-85BZ40P addresses it in earnest. Consumption is reduced by up to <strong>31%<\/strong> compared to previous models. AI backlight control from the XR processor adapts brightness to content. <strong>Power Saving Mode<\/strong> saves extra at lower load. In flagship format, the savings are maximum and measurable.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>SORPLAS<\/strong> recycled plastic makes up to <strong>43%<\/strong> of all plastic parts. Production is with components from <strong>Sony Green Partners<\/strong>. <strong>ENERGY STAR<\/strong> \u0438 <strong>EPEAT<\/strong> certificates close the circle of environmental commitment.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Pros - Why is the Sony Bravia FW-85BZ40P the right choice?<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>85 inches - the absolute flagship of the BZ40P series<\/strong> For organizations for whom only the biggest is enough. Boardrooms, flagship showrooms and command centers get maximum visual presence.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Deep Black Non-Glare Premium on the maximum screen<\/strong> The unique anti-glare technology with XR treatment is most impressive at 85 inches. Deep blacks, precise colours and zero glare on a huge screen.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>700 nit by 85 inches - viewable from anywhere<\/strong> The maximum format with the maximum brightness. The content is clearly visible from the back rows of a large hall.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Flagship integration with the entire BZ40P series<\/strong> Harmonic design with 55\u2033, 65\u2033 and 75\u2033 models. Video walls and mixed installations look monolithic and presentable.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>IP5X and 24\/7 reliability without compromise<\/strong> At 85 inches, reliability is an absolute requirement. IP5X and a rigorous testing program ensure it.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>\u00a0Up to 31% less consumption - maximum savings in flagship format<\/strong> With an 85-inch display in 24\/7 mode, energy efficiency brings the greatest financial return of any size in the series.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>SoC Signal - less equipment, more reliability<\/strong> On the flagship format, every technical problem is visible. The embedded SoC minimizes risks with fewer hardware components.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>ENERGY STAR, EPEAT and Sony Green Partners<\/strong> Flagship environmental responsibility for organisations with leading ESG policies and sustainability procurement requirements.<\/p>\n<hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/>\n<blockquote class=\"ml-2 border-l-4 border-border-300\/10 pl-4 text-text-300\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><em>The Sony Bravia FW-85BZ40P is the absolute choice - for organisations for whom visual excellence is a strategic priority. 4K HDR flagship power, 24\/7 reliability and Deep Black Non-Glare Premium at 85 inches - an architectural element that transforms space into experience.<\/em><\/p>\n<p>Our\u00a0<strong><a href=\"https:\/\/www.opsystems.bg\/project_category\/korporativni\/\">Corporate projects.<\/a><\/strong><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p><span style=\"color: #ff0000;\">\u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0434\u0438\u0441\u043f\u043b\u0435\u0439 24\/7. NEW 2026<\/span><\/p>","protected":false},"featured_media":26054836,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"product_brand":[],"product_cat":[18,727,720],"product_tag":[],"class_list":["post-26054835","product","type-product","status-publish","has-post-thumbnail","product_cat-proav","product_cat-displei","product_cat-profesionalni-displei","pa_-led","pa_---76--100","yith_product_brand-sony","first","instock","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Bravia FW-85BZ40P \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0434\u0438\u0441\u043f\u043b\u0435\u0439 - OP Systems Shop<\/title>\n<meta name=\"description\" content=\"Sony Bravia FW-85BZ40P \u2014 85&quot; 4K HDR \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0434\u0438\u0441\u043f\u043b\u0435\u0439 \u0441 700 nit, Deep Black Non-Glare Premium, IP5X \u0438 24\/7 \u043d\u0430\u0434\u0435\u0436\u0434\u043d\u043e\u0441\u0442. \u0410\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u0438\u044f\u0442 \u0444\u043b\u0430\u0433\u043c\u0430\u043d \u043d\u0430 BZ40P \u0441\u0435\u0440\u0438\u044f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.opsystems.bg\/en\/product\/\u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d-\u0434\u0438\u0441\u043f\u043b\u0435\u0439-sony-bravia-fw-85bz40p\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Bravia FW-85BZ40P \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0434\u0438\u0441\u043f\u043b\u0435\u0439 - 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